Card display holder



G. R. M CARTHY CARD DISPLAY HOLDER May 15, 1951 INVENTOR. W QSQJZH BYfir ram/E Y.

2 Sheets-Sheet l m wflh Filed May 26, 1950 May 15, 1951 G. R. MCCARTHY2,552,685

CARD DISPLAY HOLDER Filed May 26, 1950 2 Sheets-Sheet 2 m i okfiTTOR/VEY- d a Q /13 "(M F V Patented May 15, 1951 UNITED STATES PATENTOFFICE CARD DISPLAY HOLDER Gerard R. McCarthy, Kirkwood, Mo.

Application May 26, 1950, Serial No. 164,470

6 Claims. 1 This invention relates to-a novel merchandizing' carddisplay holder.

The principal object of the present invention is to provide a price carddisplay holder adapted to be easily applied to and removed from shelvesand the like for indicating the regular and sales prices of merchandizeto purchasers.

Another object is the provision of a transparent plastic card displayholder which is adapted to be readily clamped on the edge of a shelf andthe like and having novel price display indicia removably mountedtherein.

A further object is the provision of a transparent card display holderhaving novel brackets and clamping members for readily and adjustablyclamping the same on the edges of shelves and like of varyingthicknesses in position to indicate to purchasers the price ofmerchandize arranged on the shelf.

Still another object is to provide a card display holder having meansfor slidably supporting price display indicia having tabs thereon forreadily indicating to employees at a glance whether the prices beingdisplayed are at the regular or special sales prices.

These and other objects and advantages will be apparent by referring tothe accompanying drawings wherein:

Figure 1 is a front view of the card display holder in assembledposition on the front edge of a shelf;

Figure 2 is a plan view of the holder in assembled position on a shelf,showing the position the clamping brackets assume thereon;

Figure 3 is an end view of the holder showing the relative positionsthat the holder, clamping brackets and pin assume when assembled on ashelf;

Figure 4 is a section on the line 4-4 of Figure 1;

Figure 5 is a section on the line 5-5 of Figure 1;

Figure 6 is a section on the line 6-6 of Figure 3;

Figure 7 is a section on the line 1--1 of Figure 1;

Figure 8 is a perspective view of the holder;

Figure 9 is a perspective View of one of the clamping brackets;

Figure 10 is a perspective view of another of the clamping brackets;

Figure 11 is a perspective view of the clamping pin; and

Figure 12 is a perspective view of Referring more particularly to thedrawings, wherein similar reference characters designate like partsthroughout the several views, numeral I indicates an elongated strip oftransparent plastic material of a height slightly greater than the usualwooden shelving 2 employed in merchandizing, which generally ranges fromone-fourth to three-fourths of an inch in thickness. Extendingrearwardly from the rear face 3 of the strip at the lower edge thereofis a flange 4, which terminates short of the ends of the strip andserves as a support for the lower ends of transparent plastic pricedisplay tabs 5. Suitable price indicia 6 are applied to the front andrear faces of each of the tabs 5, which indicia may be printed orotherwise inscribed on cardboard or paper which is adhesively secured tothe tabs, or the indicia may be inscribed on the faces of the tabs.Formed on the upper ends of the tabs are laterally extending lips Iwhich are preferably pointed or substantially triangular in shape tofacilitate insertion, removal and adjustment on the strips.

The strips are adapted to be arranged and supported so that the tabs 5will lie flat against the outer edge 8 of the shelving 2 by means ofsubstantially L-shaped transparent plastic brackets 9 having rearwardlyextending upper portions I0 and downwardly extending front portions l l,which respectively, flatly engage the top face l2 and the outer edge 8of the shelving. As the brackets 53 are generally arranged at theopposing ends of the strips, they preferably vary in width. Thus, at theextremities of the strip where they abut the usual vertical partitionsof the shelving or the walls, neither of which are shown, the relativelynarrow form of brackets, illustrated in Figure 10, are employed. On theother hand, where two or more strips are employed so that their endswill abut, it will be apparent that the wide form of brackets,illustrated in Figure 9, are used to overlap the ends of the strips. Thetwo forms of brackets differ only to the extent that a single row ofthree vertically spaced apertures 12 are formed in the front portionsIII of the narrow form, whereas two spaced rows of vertically spacedapertures I2 are correspondingly formed in the wider form. The strips Iand brackets 9 are secured together and clamped to the shelving by meansof clamping pins l3 which are adapted to be inserted through verticalslots formed in the strips, adjacent the opposing ends thereof, and oneof the series of three vertically spaced apertures I2-l2' in each of thebrackets 9. The clamping pins I3 are also preferably formed oftransparent material. Bores l extend transversely through each of thebrackets 9 and open into each of the apertures l2-I2' so that when aclamping pin [3 is projected through one of the apertures I2I2', arelatively small locking pin It may slidably extend through the bores l5and a bore [8 formed in a shank portion I! on the outer end of theclamping pin l3. Eccentrically mounted with respect to the shank portionI1 is a reduced tubular portion [9. When the clamping pins I3 extendthrough the slots l4 and apertures l2-l2', in the strip and bracketsrespectively, a knurled head 20 formed on the outer end of each of thepins 13 is rotated so that the eccentrically mounted tubular portion [9thereon is moved into clamping engagement with the underside of theshelving 2. The locking pins it are then inserted through the alignedbores I5 and It, in the brackets 9 and shank portions I! of the clampingpins in clamped position relative to the shelving, as best shown inFigure 4. In order to additionally prevent the clamping pins 13 fromslipping relative to the strips a series of relatively short grooves 2iare formed in the outer face of the strip and which open into theVertical slots M formed therein. The grooves 2| are adapted to coastwith and receive four Fadially extending ribs 23 formed on the innerface 22 of the knurled head 29 of the clamping pin l3. Thus, dependingupon the thickness of the shelving and the position of the clamping pinsl3, it will be noted that the strips are securely clamped in position onthe shelving by the combined action of the clamping pins 13, lockingpins [5, ribs as on the heads of the pins i3, and the grooves 2| in thestrips.

If different priceindicia 6 are arranged on the opposing faces of thetabs 5, one may represent the sales price of an item and the other theregular price thereof. Thus, depending upon the direction in which thetriangular shaped lips I extend, the sales clerk may readily determineat a glance which items of merchandize are on sale and which are tobesold at the regular price. It will, of course, be understood that thetabs may be readily inserted and withdrawn from their supporting stripsand may also be slidably adjusted laterally therealong so that I theywill be aligned with the merchandize on the shelving they are intendedto indicate the price thereof. By virtue of this arrangement, it will beapparent that the likelihood of the price tabs being dislodged and orlost will be reduced to a minimum which will materially reduce the Workon the part of sales personnel, as well as minimize the possibility oferrors occurring due to the improperly marked merchandize.

While a preferred embodiment of the invention has been shown anddescribed, it will be understood that various changes and improvementsmay be made therein without departing from the scope and spirit of theappended claims.

Having thus described my invention, what/I claim is:

l. A card display holder of the character .described comprising anelongated fiat strip having a laterally extending flange thereon,vertical slots in said strip, bracket members associated with saidstrips and adapted to engage with a supporting shelf with said' membersabutting said flange, apertures in said brackets, clamping pins beingadapted to extend through: said slots arid said apertures, means on saidpins whereby said brackets and said strips are clamped rigidly on saidsupporting shelf.

2. A card display holder of the character described comprising anelongated flat strip having a laterally extending flange thereon,vertical slots in said strip, bracket members associated with saidstrips and adapted to engage with a supporting shelf with said membersabutting said flange, apertures in said brackets clamping pins beingadapted to extend through said slots and said apertures, means on saidpins whereby said brackets and said strips are clamped on saidsupporting shelf, and tabs adapted to be supported on said strip.

3. A card display holder of the character described comprising anelongated flat strip of transparent material having a laterallyextending flange thereon, vertical slots in said strip, bracket membersof transparent material associated with said strips and adapted toengage with a supporting shelf with said members abutting said flange,apertures in said brackets, clamping pins of transparent material beingadapted to extend through said slots and said apertures, means on saidpins whereby said brackets and said strips are clamped on saidsupporting shelf, and tabs of transparent material adapted to besupported on said strip.

4. A card display holder of the character described comprising anelongated flat strip of transparent material having a laterallyextending flange on the bottom thereof, vertical slots in said strip,substantially L-shaped bracket members of transparent material adaptedto engage with the respective rear and top faces of said strip and asupporting shelf, spaced apertures in said brackets adaptable foralignment with said slots, clamping pins of transparent material beingadapted to extend through said slots and said apertures, means on saidpins adapted to rotatably engage said supporting shelf whereby saidbrackets and said strips are clamped on said supporting shelf, and tabsof transparent material adapted to be supported on the flange on saidstrip so as to be positioned between the strip and supporting shelf.

5. A card display holder of the character described comprising anelongated flat strip .having a laterally extending flange on the bottomthereof, vertical slots in said strip adjacent its ends, substantiallyL-shaped bracket members adapted to engage with the respective rear andtop faces of said strip and a supporting shelf, vertically spacedapertures in said brackets adaptable for alignment with said slots,clamping pins being adapted to extend through said slots and one of saidapertures in each of said brackets, eccentric means on said pinsadaptedto rotatably engage said supporting shelf whereby said brackets and saidstrips are clamped on said supporting shelf, and tabs adapted to besupported on the flange on said strip so as to bepositioned between thestrip and supporting shelf.

6. A card display holder of the character described comprising anelongated fiat strip having a laterally extending flange on the'b'ottomthereof, vertical slots in said strip adjacent its ends, substantiallyL-shaped bracket members adapted to engage with the respective rear andtop faces of said strip and a supporting shelf, a

row of vertically spaced apertures'insaid brackets adapted for alignmentwith said slots, bores in said brackets opening into said apertures,clamping pins being adapted to extend through REFERENCES CITED Thefollowing references are of record in the file of this patent:

UNITED STATES PATENTS Number Name Date 1,867,920 Malcolm July 19, 19322,086,695 Berry July 13, 1937

